More than likely, the end goal of your event website or the event page on your website is to encourage event registration for potential attendees. Here are six items to make your event website or event page more effective.
1. Have strong calls-to-action. If visitors don’t see a convenient way to register, there’s a good chance they’ll leave your site without registering. Make sure that all of your event pages have a strong and clear call-to-action that links directly to your online event registration page.
2. Don’t ask for too much information during registration. This is one of the worst mistakes you can make. Ask for some basic information, such as attendees’ names and e-mail addresses and/or phone numbers, but avoid asking them for more information than you really need. Limit additional questions or inquiries to no more than three or risk frustrating visitors to the point of changing their minds and losing this attendee.
3. Include contact information on every event page. Most sites have a dedicated “contact us” page on the navigation menu. It’s also good practice to include basic contact info on every single one of your event website’s pages or each event page on your website so visitors can immediately find contact information if they have a question about your event.
4. Potential event attendees and curious website visitors will likely want to know more not just about your event, but about your team. Creating a dedicated “about us” or similar page with photos of your team, along with an interesting story about how the event came to be, can further engage your site visitors, pique their interest in your event, and you can encourage readers to register on the spot.
5. Another important lesson in user-friendliness: website navigation should generally be located along the top or left side of your event website. Right-side navigation or any other configuration can be confusing to your visitors preventing them from finding the information they need about your event.
6. Last but not least, don’t forget to integrate social media buttons and links into your event site. It’s likely that most (if not all) of your prospective attendees are active on sites like Facebook, Twitter, and LinkedIn, so having an easy way to access your event’s social media pages is a great way to encourage them to interact with you on these platforms and stay up to date on event news. These social media buttons will also invite visitors to “follow” or “like” your event pages, which can, in turn, help spread the word to others who may be interested. This is a free form of advertising.
Source: Expo Pass – https://www.expopass.com/