Global Trends in Giving
The 2018 Global Trends in Giving Report is now available from Nonprofit Tech for Good. The Global Trends in Giving Report is a research project that seeks to gain a better understanding of how donors prefer to give and engage with their favorite causes and charitable organizations. Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good, the report summarizes donor data from 6,057 donors in 119 countries. The respondents were fairly evenly divided among Millennials (1981-1997), Generation X (1965-1980), and Baby Boomers (1946-1964), with a few older, and a very few younger. 43% of the respondents were from North America, with the remainder divided among Africa, Asia, Australia and Oceania, Europe, and South America.
Some of the fascinating findings from the report include:
This is radically different from the way most of us were taught to believe.
Here are some facts to consider next time you plan a free gift offer:
Learn more in the March 23 Certificate class on Fundraising