September 2018 News Bob

Bob Kovacevich, President

Avatar Company

2907 Red Bug Lake Rd, Castleberry, FL 32707

407.695.6618     407.695.4832 


Bob Kovacevich graduated from the Boston College School of Business Administration and has worked internationally in the nonprofit sector in the areas of research, planning and fund raising since 1968.  He is a founding member and officer of The Association of Philanthropic Counsel and Principal of AVATAR Company, an international consultancy that provides market research, strategic planning and fund raising services to all types of nonprofit organizations.  Visit for more information.


Education and Training

  • Boston College – Graduate of the School of Business, Marketing
  • Antioch College – Strategic Planning and Resource Development for Volunteers in Service to America (VISTA)
  • New York Theatre Communication Group Inc. – Audience Development and Marketing
  • American Council for the Arts Conferences (80 hours) – Resource Development
  • Public Broadcasting Service Conferences (450 hours) – Resource Development, Strategic Planning, Market Research, Membership, Deferred Giving, Capital and Endowment Campaign Administration
  • National Public Radio Conferences (320 hours) – Resource Development
  • Conrad Teitell and John Brown Seminars (52 hours) – Planned Giving
  • American Association of Museums Conferences (80 hours) – Resource Development
  • International NSFRE Conferences (240 hours) – Resource Development
  • Statistical Research Institute Seminars (20 hours) – Market Research and Analysis


Experience and Skills

Years of Experience

25        Developed volunteer structures for major fund raising programs

25        Designed and conducted annual gift programs

18        Designed and conducted deferred programs

25        Designed and managed major donor programs

18        Designed and conducted capital/endowment campaign programs

20        Prepared proposals and grants for corporate/foundation prospects

29        Designed and managed special events

23        Designed campaign case statements and other fund raising materials

10        Conducted government relations programs

15        Designed fund raising information management software

29        Conducted market research, feasibility studies and management audits

20        Conducted strategic planning initiatives

20        Managed publicity and promotion programs

18        Developed and managed membership programs



Other Related Experience

  • Association of Philanthropic Counsel, Founding Board Member
  • National Society of Fund Raising Executives, Central FL Chapter, Past President
  • National Society of Fund Raising Executives, Former National Board Member
  • American Assn of Museums, National Development Committee Former Member
  • C.A.R.E., Former State of Florida Advisory Board Member
  • Holocaust Memorial and Educational Resource Center, Former Board Member


Awards and Distinctions

  • Founding member of The Association of Philanthropic Counsel, a national organization supporting ethical and distinguished service to the nonprofit sector
  • Recently invited to become a member of AAFRC American Association of Fundraising Consultants
  • AVATAR Company has been evaluated and has received the endorsement of Consultants OnTap an online referral service funded by the  David and Lucile Packard Foundation
  • Listed in Contributions magazine’s Who’s Who of National Fund Rasing Firms/Consultants
  • Provided commentary on National Public Radio, WMFE-FM, regarding nonprofit organization management, research, planning and fund raising
  • Published in Contributions magazines fund raising book, “100 Mistakes
  • Published in the Chronicle of Philanthropy and other national and regional publications
  • Recognized for United Arts Fund Advancement: American Council for the Arts
  • Recognized for government relations work with the Florida State Legislature
  • Counseled clients in awarded Institute of Museum Services Grants
  • Prepared awarded facility expansion grants for capital campaigns through the State of Florida Department of Cultural Affairs and the Florida Arts Council
  • Received national awards for general resource development programs from the Corporation for Public Broadcasting (NPR)
  • Received national awards for deferred giving program development from NPR
  • Received national awards for special events program development from NPR
  • Received national awards for program underwriting initiatives from NPR

Projects funded and/or provides counsel to Institute of Museum Services,  National Endowment for the Humanities, Division of Cultural Affairs State of Florida, West Virginia Department of Cultural and History, Sheila Ryan Foundation, John D. and Catherine T. MacArthur Foundation, Edyth Bush Charitable Foundation, Farago Foundation, ISTEA Funding-Department of Transportation, Kresge Foundation and others.

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